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Connecting with visitors in 2015

Newsletter January 2015

2014 was a great year for Guide ID and the success continuous in 2015.

Some great projects we did in 2014 included Hermitage Amsterdam and The museum for fine arts Belgium. We are really proud of all the projects we did in 2014.

In 2015 we have more great projects and developments lined up. Projects soon to be launched include Kelvingrove Art Gallery and Museum and the Dutch foto museum.

The main new development for 2015 is MapMyVisit, which is now live. What is MapMyVisit? In short, its a tool for connecting with your visitors and generating more revenues via this connection.

MapMyVisit is now officially launched and the first sites have started using it. We have more projects lined up and are just working on the final details. Since the introduction we have received only positive feedback on MapMyVisit and it seems to be something that museums and galleries have been waiting for. More details on MapMyVisit further on in the news letter and on our website.

Interactive projects is something Guide ID has always done, but since the development of the 'Collecting IDentifier', many doors have opened. Football Hallelujah, at the Amsterdam Museum was the first project to use it and this exhibition was a great success. So much so, that the Podcatcher and collecting IDentifier are traveling with the exhibition across Europe, starting in Basel at the Historical Museum. They will be launching their own version of the interactive tour soon. We talk more about this later in the newsletter.

A new trend that we are seeing and hearing about is that when it comes to audio guides the focus is more on the audio than multimedia aspects like video and images. This is something we have always believed in and why we keep things simple with the Podcatcher audio device. The visitors focus and energy should go into experience the actual site, the artworks and objects. Not into understand difficult technology or looking at screens on devices. We talk more about this and how is matches our platform later in the newsletter.

We hope to get to or continue to work with you this year and wish you much success for the whole of 2015

Frits Polman

New projects

A warm welcome to our new customers

With a slight delay Kelvingrove Art Gallery and Museum will be launching it highlights tour of the building and main objects. The tour will be available for £2.50 in the shop and can be listened to in English, German and Hindi. Its the first time a highlights tour has ever been done of the Kelvingrove building.

The Podcatcher is a key part of the presentation within this exhibition. The presentation features over thirty group portraits dating from the 17th century. These enormous paintings originate from the Amsterdam Museum and Rijksmuseum and are accompanied by other paintings and objects. Together they illustrate the story of collective citizenship that typifies the Netherlands. These "brothers and sisters" of the Night Watch are unique in the world and rarely seen due to their size. Thanks to a special partnership between the Amsterdam Museum, Rijksmuseum and Hermitage Amsterdam, these masterpieces will be visible to a large international audience.

The Zaans Museum is located at the Zaanse Schans in a contemporary building. The industrial design of the building fits in well with both the collection of the museum and the unique history of the Zaan. In 2014 the museum has been renovated in a beautiful way with an audio guide in 9 languages for all visitors. Guide ID is proud the museum has chosen the Podcatcher platform.

6 month trial - Podcatcher & MapMyVisit

Q1 2015 trial Offer

If you are interested in either the Podcatcher platform or MapMyVisit, we are currently offering a special combined trial. For the Podcatcher you can trial the system with no minimum during the first 6 months of the contract. Besides this we will also include MapMyVisit and one console for free for 6 months. For more information please contact your local Business Manager.

Guide ID latest developments

Learn more about our latest developments within the platform.

In our last newsletter we spoke about MapMyVisit and that it was in its final development stage and how we had a pilot up and running with The gardens of Appeltern. Since then we have officially launched MapMyVisit and it now available for all current and new sites. Currently multiple sites are live. During the next few months many more will also be launching the system. Keep an eye on our website to see who these sites are.

MapMyVisit Feedback
So far we have received only positive feedback on MapMyVisit. They three key elements that museums are so enthusiastic about are, the links to the visitor after visit, the fact that the interpretation via the tour is extended online after visit and the extra revenues that are being generated. Being able to link to visitors and generating more revenues are to two items that are on most museums agenda. Our idea is to keep developing the system based on museum feedback, so all and any feedback from anyone is welcome.

Interactive projects
Interactive projects are project within which we use the extra capabilities within the Podcatcher platform, that go beyond the normal audio guide capabilities. For example during the Football Hallelujah Exhibition in the Amsterdam museum and soon to be in the Historical Museum Basel, the Podcatcher is used to connect all the games, scores and opinion poles to the visitors email and the exhibition itself. The end result is that the visitors uses the Podcatcher for the audio tour, the quiz, to collect data and to control the interactive elements.

New Trends
Something that we keep hearing within the market is that museums are tending to focus more on audio and keeping things simple for an audio guide, and moving away from multimedia tours. The reason being that they want the original experience of the museum to stay intact and not be overrun by complicated tours. We share this opinion and our system has been designed this way. By keeping things simple and developing high quality audio tours, visitors are not distracted and the audio tours just enhance the existing interpretation experience. This simplicity and same vision has also been applied to MapMyVisit.

Developing an audio tour in one month, for one evening? This is easily done with the Podcatcher!

Trees van Mansfeld,Public engagement & Education, Museum our lord in the attic.

Coming soon

What projects are we currently working on

We always have clients who have recently signed and are still developing their tours, and working on adding more interaction. We like to keep you up to date and show you which new and challenging projects we are working on.

Anne Frank House - NL

An audio tour through the secret annex!

Ephraim-Palais, Berlin, Germany

Temporary exhibition 'Palace. City. Berlin.'

BELvue Museum, Brussels - BE

The result of winning

Bourgogne des Flandres, Bruges - BE

Visit the brewery!

Frans Masereel Centrum, Kasterlee - BE

Main collections and temporary exhibitions

Irish Military War Museum - IRL

A hidden Gem in Dublin

Museum M, Leuven - BE


The Observatory Science Centre - UK

Learn more about Brighton

Guildhall, City of London - UK

A treasure in the City

Seeing is believing

Come and see the platform live

The Podcatcher Walk-in's are the perfect opportunity to experience the platform yourself and see what it's like for visitors. The Walk-in's have a very informal setting. The idea is for you and your colleagues to take a tour as if you are a visitor and then to meet with one of our Business Managers for a short chat and a coffee. This will give you the opportunity to receive more specific information and ask questions.

Date Location City
26 Oct 2016 Museum Gallery Salvador Dali Brugge (Belgium) Sign up
07 - 08 Nov 2016 MA conference Glasgow (United Kingdom) Sign up
09 - 11 Nov 2016 NEMA Connecticut (US) Sign up
25 Nov 2016 Museum M Leuven (Belgium) Sign up